EdgeIQ
EdgeIQ is the AI-powered Customer Data Platform built for enterprises who need to know exactly who their customers are, and execute targeting without delay. It unifies your data into a single CDP, tracks every event that matters and turns raw behaviour into personalised targeting and omnichannel execution.
Unify Your Data. Segment With Intelligence. Target Without Delay.
EdgeIQ connects your entire customer data ecosystem into one CDP, then lets Atlas do the thinking, building audience segments, mapping journeys and recommending personalised, on-brand actions across every channel your customers touch.
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How EdgeIQ Works
A simple, powerful flow that transforms scattered data into confident decision making.
Visual Live Segment Builder
Drag, connect, and activate audience segments on a live canvas.
Build Segments Visually, Activate Instantly
Drag and connect segments on a live canvas. EdgeIQ automatically recommends the best channels — email, popup, SMS or video — to reach each audience at the perfect moment.
Atlas Turns Events Into Segments — Automatically
Simply select the events that matter. Atlas AI instantly calculates potential segments, estimated reach, and confidence scores — then builds ready-to-use audiences like High Value Customers and Returning Shoppers.
Follow Every User, In Real Time
Search any user ID to see their complete journey — sessions, page views, cart value, and live activity feed — plus every segment they currently belong to, updated the moment it happens.
Every Platform, One Unified View
Connect BrandForge, web tracking, CRMs and more into a single hub. Track coverage, data quality, and total signals — all in real time, with simple one-click toggles.
Build Segments Visually, Activate Instantly
Drag and connect segments on a live canvas. EdgeIQ automatically recommends the best channels — email, popup, SMS or video — to reach each audience at the perfect moment.
EdgeIQ is where data becomes action. It doesn't just unify and segment your customers, it builds their journeys, generates the content to reach them and orchestrates the channel to deliver it, all from one platform.
Get StartedHow EdgeIQ Powers the GalaxiQ Ecosystem
EdgeIQ sits at the audience layer across GalaxiQ, translating raw behaviour into segments and activation context for faster, more coordinated growth.
BrandForge
Brand & Market Intelligence
BrandForge passes brand parameters, SEO signals, and website analytics straight into EdgeIQ. This gives Atlas the brand and market context it needs to segment audiences accurately and recommend targeting that's aligned with who you are, not just what users do.
Ideanise
Content & Campaign Engine
Ideanise feeds its AI content-generation parameters into EdgeIQ, so every targeted action email, popup, and video is built on the same creative engine. In return, EdgeIQ sends back real customer targeting insights, helping Ideanise know exactly what content to create, for whom, and when.
InsightIQ
Analytics & Decision Intelligence
InsightIQ is the brain of GalaxiQ, central to all customer data. It passes customer trends and behavioural intelligence into EdgeIQ to sharpen segmentation and targeting. Every interaction EdgeIQ drives flows back into InsightIQ, continuously enriching it and making the entire ecosystem smarter.
Aivora
Customer Engagement & Support
Aivora, GalaxiQ's customisable chatbot, sits front-facing on your website — picking up customer sentiment, requirements, and feedback in real time. That intelligence feeds into EdgeIQ to refine targeting and segmentation. In turn, EdgeIQ sends customer insights back to Aivora, making every conversation more informed and more personal.
EdgeIQ is where the ecosystem comes together. It doesn't just target customers in isolation — it sits at the centre of GalaxiQ, taking in brand context from BrandForge, content intelligence from Ideanise, customer trends from InsightIQ, and real-time sentiment from Aivora, then feeding insights back to all four so every product gets smarter together.
Powerful Features
EdgeIQ is designed to move teams from discovery to action with less friction and more confidence.
Atlas — AI Segmentation Agent
Your always-on segmentation intelligence. Continuously analyses behaviour, momentum, and intent to build and refine audience segments in real time.
Plain-English Journey Builder
Describe what you want to happen — Atlas designs the journey, the audience, and the trigger logic for you, no manual flowcharting required.
Personalised Targeting Engine
For every segment, get ranked next-best-actions — Personalised Email, On-site Popup, SMS Nudge, Video Content — matched to intent and ready to activate instantly.
Targeted Content Generation
Generate multiple content variants — minimal, bold, image-led, dark theme — for every targeting action, then let Atlas auto-balance traffic across the best performers.
Omnichannel Orchestration
Coordinate email, popup, SMS, and video from one canvas, with live status, traffic allocation, and one-click activation across every channel.
Event Tracking Library
Connect and monitor over 200 digital signals to identify customer behaviours that matter — e-commerce events, engagement signals with AI-estimated confidence and segment impact for each one.
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Get StartedExplore More Products
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